CenterLight Media is a boutique creative agency based in Austin, TX. As creative director, I specialize in writing, brand storytelling, visual design and voice over services. Welcome!
writing
From formal and professional to friendly and conversational, we’ll work together to craft copy that rings true for your brand and resonates with your target audiences online, in print and across media channels.
branding
naming
brand story
brand mission
brand vision
brand positioning
brand promise
brand values
tone of voice
multimedia
promotional scripts
product scripts
multimedia ads
interviews
social shorts
feature articles
brochures
viewbooks
ads + advertorials
one-sheets
digital
websites
email campaigns
social campaigns
newsletters + blogs
interviews + profiles
design
From long-form print projects to short-form digital design, if your organization is big enough to have style guidelines, I can follow them. And if you’re just getting started, I can help you establish a look and feel that feels right to you.
long-form
magazines
book covers
book layout
brochures
viewbooks
feature articles
catalogs
brand books
short-form
advertorials
ads
one-sheets
brochures
billboards
trade show booths
online ads
landing pages
voice over
If you need to give voice to your video, I’m known for a calm, clear, easy-listening kind of style that’s just right for e-learning and explainer VO.
vo styles
e-learning
narration
explainer
interviews
commercials
about
Why Work with CenterLight?
I’ve found that one of the greatest challenges clients face is talking about themselves. As it so happens, I love doing the things that help them do just that.
As a writer and designer, I have an eye and ear for tone — in both color and language. When I write, I think about how the words will look and fit on the page. When I design, I use the copy to inform the concept direction.
Bonus! As a trained copy editor, I can’t help but fix those errant commas along the way. It’s like a Swiss Army Knife of marketing services over here.
about me –
christia m. hoffman
I started out as a designer, then discovered I loved writing just as much. Fortunately for me, the two are complementary.
I’ve worked for agencies and in-house with clients across the country and beyond. I co-founded the language-learning company MamaLingua and I’m a published poet. I’ve lived in Canada, Costa Rica, Hungary, Nepal and Switzerland. My early career adventures included antique furniture restoration and leading treks in the high Himalaya. These diverse experiences have helped me become a good listener, and in turn, an effective communicator.
why "centerlight?"
Because that’s the place I like to work from — that center point of good energy. And that’s what I like to draw out of others — their real stories, the thing that makes them shine brightest and stand out for who they are and what they do.
kind words
Sometimes people say lovely things about the good work we’ve done together. It’s nice to be able to share their kind words.
“Christia is the consummate professional. We work with a small staff and knowing that we can rely on Christia to provide accurate, thorough and carefully researched copy is a lifesaver. She brings enthusiasm, articulation and the utmost quality to everything she has done for us at Andrew Harper, from writing to editing and design.”
– G. Ridenhour, Andrew Harper
“Thank you for taking this creative journey with us. You are so kind and patient, and you were able to guide us (maybe more like wrangle us) through the process. We look forward to working with you as we grow!”
– H. R. Raines, Compliance Partners
“Christia is a Renaissance woman. Her talents are many, and seemingly endless. She is a meticulous researcher, an incredible listener, a thoughtful and careful writer and editor, and so often delivers creative that makes you say, 'wow' on the first draft. Plus, she is fun to work with and be around, even under pressure. Christia is a designer I would choose to work with over and over again.”
– J. Shasserre, TWG Plus
contact
Let's talk writing, design or VO. Contact me here!